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Digital Marketing ExecutivePosted Date: 12 Jun 2013

Responsibilities

  • Execute digital campaigns
    • Assist the Digital Marketing Manager in the planning, development and implementation of digital advertising campaigns
    • Liaise with and track the performance of the digital advertising agency
    • Work with affiliates to implement innovative campaigns and drive traffic to SingTel Business sites
    • Brief Segment Marketing & Marcom teams on “offline” marketing support requirements
    • Measure digital campaign efficiency, effectiveness and ROI using established measurement tools and inputs from the Web Analyst and agencies
  • Search Engine Optimization (SEO) & Marketing (SEM)
    • Supervise Search agency to reach performance targets
    • Coordinate the creation of new business pages on singtel.com, optimized for paid Search campaigns and organic search and ensure that the content & navigation flow delivers high User Experience
  • Social Media Campaigns & Communities
    • Assist the Digital Marketing Manager in designing campaigns on relevant social media to drive Singtel brand awareness for B2B on the Web through B2B media, blogs, forums, social networking channels
    • Monitor the reputation and identify opportunities of improvement by monitoring social conversations

Requirements

  • Diploma or Degree in Marketing/Marcom or modules relevant to the role
  • Background in marketing, either with an advertising agency or in-house marketing team.
  • Familiar with the advertising and media buying process.
  • Good technical knowledge and at least 2 years hands-on experience in executing digital campaigns
  • Experience in the telecommunications / ICT industry and B2B environment is an advantage
  • Experience in B2B ecommerce or digital self-care function an advantage.
  • Familiar with Google Analytics or equivalent analytical tools.
  • Keen awareness of the new media landscape and ICT transformation for businesses
  • Excellent communication & presentation skills.
  • Highly logical & systematic, team player, independent & fast learner.
  • Passion, drive, flexibility with a positive attitude and the ability to thrive in a dynamic environment.

Job Summary

Yr(s) of Exp 2
Qualification Diploma
Job Function
Job Function Marketing
Zonal Segregation Central
Job Type ,