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Digital Marketing Executive
Posted Date: 12 Jun 2013
Execute digital campaigns
Assist the Digital Marketing Manager in the planning, development and implementation of digital advertising campaigns
Liaise with and track the performance of the digital advertising agency
Work with affiliates to implement innovative campaigns and drive traffic to SingTel Business sites
Brief Segment Marketing & Marcom teams on “offline” marketing support requirements
Measure digital campaign efficiency, effectiveness and ROI using established measurement tools and inputs from the Web Analyst and agencies
Search Engine Optimization (SEO) & Marketing (SEM)
Supervise Search agency to reach performance targets
Coordinate the creation of new business pages on singtel.com, optimized for paid Search campaigns and organic search and ensure that the content & navigation flow delivers high User Experience
Social Media Campaigns & Communities
Assist the Digital Marketing Manager in designing campaigns on relevant social media to drive Singtel brand awareness for B2B on the Web through B2B media, blogs, forums, social networking channels
Monitor the reputation and identify opportunities of improvement by monitoring social conversations
Diploma or Degree in Marketing/Marcom or modules relevant to the role
Background in marketing, either with an advertising agency or in-house marketing team.
Familiar with the advertising and media buying process.
Good technical knowledge and at least 2 years hands-on experience in executing digital campaigns
Experience in the telecommunications / ICT industry and B2B environment is an advantage
Experience in B2B ecommerce or digital self-care function an advantage.
Familiar with Google Analytics or equivalent analytical tools.
Keen awareness of the new media landscape and ICT transformation for businesses
Excellent communication & presentation skills.
Highly logical & systematic, team player, independent & fast learner.
Passion, drive, flexibility with a positive attitude and the ability to thrive in a dynamic environment.
Yr(s) of Exp
Public Relations/ Marketing/Communications
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