Drive strategic planning, development and implementation of integrated marketing communications programs to meet business objectives
Strengthen, review and assess brand positioning and go-to-market strategies in key strategic markets and/or solutions
Develop effective leads generation metrics programs. Ensure that every program has specific objectives and metrics that are tracked and captured to ensure ROI and new learning/insights
Review marketing metrics and investments base on tracked progress.
Participate in corporate related events
Requirements:
At least 8 years experience in marketing; experience in ICT industry is a bonus.
Proven track record in defining and rolling out successful marketing initiatives
Experience in Leads generation marketing initiatives and/or product marketing experience is a bonus
possess a strategic marketing mindset and a proven ability to build strong business relationships across all lines of management, with a revenue orientated focus.
Highly energised, creative and independent individual with great leadership and interpersonal skills