Requirements
Incumbent must be passionate about public relations in the luxury fashion industry and have the following requisites:
- Degree / Diploma in Mass Communications/Marketing/PR
- 5 years of experience in the fashion industry will be advantageous
- Good written and communication skills
- Dynamic, creative, good organizational skills and systematic
- Pleasant personality and ability to interact well with people at all levels
- Able to work in a fast-paced environment with tight deadlines
Responsibilities
Press rack coordination / scheduling
- work with VM department on press room merchandising to be in line with in-store guidelines
- supervise press loans schedule for Singapore, SEA and Oceania
- supervise samples collection & return of packages
- liaise with regional office as well local stylists and editors on sample loans
- participate in selected fashion shoots
Editorial monitoring
- magazines review / tagging
- responsible for monthly editorials clippings to track local editorial coverage
- supervise the tabulation and compilation of monthly editorial reports for Hong Kong or any other ad-hoc key editorial reports requests
- ensure weekly editorials are uploaded to HK and Paris FTP sites
Public relations
- management of incoming queries from external parties / journalists on all press materials requirement eg. prices, stock availability, images, press kits, etc…
- responsible for the distribution of e-press kits/press releases & product/campaign newsletters of all categories of products sent from Paris to media so as to keep Dior at the top of their minds
- key contributor to development of proactive PR pitch plan (new collection pr product launches)
- incorporates online vehicles – social media and blogs into distribution plans to activate news robustly
- development of fortnightly experts list ‘on the news’ to promote selected product categories
Events
- work alongside marketing team to ensure that event runs in tandem with the brand’s global image / message.
- plan and execute local press presentations and other press related events
- plan for and travel with journalists on press junkets and special projects as assigned
Administrative
- supervise press / corporate gifts and materials inventory
- inventory control of magazines reception for monthly report clippings
- involvement of liaising between the different mall management team and boutiques on all necessary activities
- maintenance of PR library containing image, language and brand assets
| Yr(s) of Exp | 5 |
| Qualification | Diploma |
| Job Function | Public Relations/ Marketing/Communications |
| Zonal Segregation | Central |
| Job Type | Full-Time, Permanent |